Logo Design and Branding
Prime Buyers is a successful operation in the real estate industry. Prime Buyers' goal was to become a premier house flipping company operating in multiple markets. It needed to differentiate itself as a trusted real estate investing team
As a complete visual identity system, complete branding efforts included graphic design, typography, web design, color scheme, icon design, infographic design, and illustration. In order to marry these elements together, it was very important to employ brand consistency. The ultimate goal was to make certain that every touch point was on-brand to every seller, buyer, vendor or partner.
The system included a visual identity (which became a word mark), an alternate logo, business card design, letterhead/envelope, and style guide. At the conclusion of the brand overhaul, Prime Buyers had messaging that made visual and textual sense.