Do brands produce sensory experiences? Of course they do. In some minds more than others and from some brands more than others.
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In the summer of 2009 during President Obama’s first year, NBC filmed a behind-the-scenes special called “Inside The White House”.
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Best Buy is in the news for a recent rebrand. It seems subtle, but the redesign was done with good reasoning.
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Have you ever run across an organization that just confuses you? Industry identification is totally unclear by the logo and its visual presence unsettles your eyes.
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What is a brand? It’s an all-inclusive word that means everything associated with you. Every touchpoint means every visual aspect:
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